Natural - Plant based - Ethical


Rugged Nature Hair Clay

  • Handmade in the UK
  • Suitable for all hair types
  • Kind to skin and the environment
  • Suitable for sensitive skin and allergy sufferers

This product is currently out of stock and unavailable.

Rugged Nature Hair Clay


Natural matte vegan hair clay handmade in the UK using the finest, natural ingredients. Rugged Nature hair clay provides a medium hold to your hair for a rugged and matt modern look.

Designed to style all hair types and lengths, use this hair clay to ruffle a small amount into hair for a messy, rugged look that holds all day long or hold down longer hair without the shine of pomade.

Carefully formulated with a blend of shea butter, kaolin clay, apricot kernel oil, corn starch and steam-distilled essential oil. Mildly scented with only essential oil, this hair clay contains no nasty toxins or harmful chemicals – just 100% natural, healthy hold.

Suitable for asthma sufferers or those with allergies and sensitive skin, owing to its excellent, all-natural qualities.

Paraben-free, Palm oil-free, Colourant and Preservative free, Alcohol-free.

All packaging in the Rugged Nature range is fully recyclable and contains no single-use plastic.



Kaolin Clay, Cornstarch, Apricot Kernel Oil, Shea Butter, Essential Oil (Sandalwood, Cedarwood or Lemongrass)

Check ingredients carefully, if allergic to one or any of the ingredients do not use. Test on an inconspicuous section of hair first. If you experience any reaction, do not use and rinse with warm water immediately. For external use only, do not ingest, if the product is ingested seek medical attention.

How to Use

Simply apply a small amount of the styling clay to your fingertips and work into your hair to shape and style.

Note: as a natural product all of Rugged Nature’s scents are extremely mild, designed to scent the product, not the user.

About Rugged Nature

Rugged Nature strives to make both eco-conscious and sensitive skin friendly grooming products with excellent day long performance.

Established in 2018 as a family venture after searching for an alternative to heavily perfumed high street hair products which made the family’s allergies worse. After finding no solution available in shops and experimenting with natural ingredients to make non-perfumed alternatives, their first hair waxes were made after months of formulating and testing.

Using only a handful of UK-sourced natural ingredients and never testing their products on animals (just students!), Rugged Nature have developed a range of natural cosmetics products from hair clays, beard care products and more.

Find more of their products here.