At Pure Company, we take the protection for your Personal Information (such as name; address; phone number; date of birth; e-mail address; credit card number; gender; language preference; and merchandise category preferences) very seriously.

We collect Personal Information that you provide to us voluntarily and process it for the following purposes (“Purposes”):

To complete transactions with you and manage your membership of our customer loyalty scheme where applicable;

• to direct market to you, with your permission;
• to understand and analyse our sales, and your needs and preferences;
• to develop, enhance, market and provide products and services to meet your needs;
• to enable you to participate in promotions and contests;
• to enable you to participate in customer research or focus groups;
• to process exchanges or product returns;
• to improve our shops; and,
• to respond to requests or complaints.

Subject to your consent we may communicate with you through a variety of channels, including through our stores, our customer loyalty schemes, and through the internet, and through a variety of means such as post, email, phone, fax, or text message, subject to your preference. You may unsubscribe at any time by writing to us in the manner explained in our communications or by emailing us at info@pure.company at any time.

Our web site may make use of cookies as well as beacons to help us provide a better user experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of our web site and your ability to access certain features of the site or to engage in transactions.

Personal Information

We at Pure Company limit the amount and type of information that we collect to that which is necessary for the identified purposes and do not collect your Personal Information unless you (directly or indirectly) provide it to us voluntarily.

Although the precise details of the Personal Information collected will vary according to the specific purpose, we may typically collect the following Personal Information from or in relation to you:

• name;
• address;
• phone number(s);
• date of birth;
• e-mail address;
• credit card number;
• gender;
• language preference; and merchandise category preferences
• identity card number or national insurance number (only in markets where this is appropriate pursuant to local law or custom)

Non-Personally Identifiable Information

Where we collect information through our web sites, as is the case with many other web sites, we automatically collect certain non-personal information regarding web site use that does not identify you. Examples include the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the web site, the internet address of the web site from which you linked directly to our web site, the operating system you are using, the sections of the web site you visit, the web site pages read and images viewed, and the content you download from our web site.

We may use non-personal information to compile tracking information reports regarding site user demographics, site traffic patterns, and site purchases. None of the tracking information in the reports can or will be connected to the identities or other Personal Information of individual users.

In this way, your visit to our web site will be logged; however, you will remain anonymous to us unless you specifically choose to share information with us. We use this information about the way in which our customers use our website to better understand which features are most popular and best meet the needs of our visitors.

When Is Personal Information Collected and How Is It Used?

We at Pure Company collect Personal Information for the following purposes:

1. to complete transactions with you and to administer sales and to manage your membership with our customer loyalty scheme (if you become a member);
2. to direct market to you, with your permission;
3. to understand and analyse our sales, and your needs and preferences;
4. to develop, enhance, market and provide products and services to meet your needs;
5. to enable you to participate in promotions and contests;
6. to enable you to participate in customer research or focus groups;
7. to process exchanges or product returns;
8. to improve our Shop; and,
9. to respond to requests or complaints
10. to enable you to participate in our customer loyalty schemes and manage your membership thereof.

We only keep Personal Information for as long as is necessary to satisfy the specified purposes, for which it was collected. We retain Personal Information in accordance with our own guidelines, procedures and principles and in line with United Kingdom law

We may disclose your Personal Information if we are required to do so by law or requirement of a competent authority.

We will only use your Personal Information for a purpose that has been specified prior to its use or where the Processing of your Personal Information is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract or Processing is necessary for other legal purposes.

You are reminded not to send via unencrypted means (such as email) sensitive information such as passwords, credit card information etc.

Accuracy of Information

We at Pure Company keep Personal Information as accurate, complete and up-to-date as necessary, taking into account its use and the interests of our customers.

You are responsible for informing us about changes to your Personal Information and for ensuring that such information is accurate and current.